Musician and outspoken icon Kid Rock is under fire this week after making a controversial remark about his upcoming Halloween costume during a televised interview. On a segment of Fox News with host Jesse Watters, Kid Rock pulled on a face mask and quipped that his costume would be the “R-word” — a term widely considered a derogatory slur.
The moment came across as a joke to some, but critics say it reflects deeply troubling attitudes toward disabled and marginalized individuals. In his statement, Kid Rock appeared proud to be “politically incorrect,” declaring, “If you’re looking for a politically correct Halloween costume idea … you ain’t gonna find one with me.”
The backlash was immediate on social media, with users calling out the comment as insensitive and harmful. Advocacy groups also responded, demanding accountability for using language that perpetuates stigma. Halloween season is already a fraught time for many, and this incident adds fuel to ongoing debates about bigotry, humor, and free speech in entertainment.
Kid Rock, whose real name is Robert Ritchie, has never shied away from controversy—from his anti-mask stances in past songs to his bold political statements. But this latest remark may mark a new high-(or low-)point in his history of provocative commentary.
It’s unclear whether Kid Rock or his representatives will issue an apology or clarify his remarks. Meanwhile, the incident stands as a reminder: in 2025, even a Halloween joke can become a headline, and reputations can flip overnight.
