Kim Kardashian’s underwear brand SKIMS has ignited a firestorm of reactions after unveiling a thong with faux pubic hair. Dubbed the Faux Hair Micro String Thong, the novelty undergarment drew both mocking and curious responses online.
The Product & Launch Campaign
- The thong features artificial “hair” in twelve color variants, mixing curly and straight textures, and retails for $32.
- SKIMS announced the drop via a playful retro-style video parodying 1970s game shows, with the slogan “The Ultimate Bush” and the tagline: “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
- According to reports, the launch is already seeing strong interest, with many colors selling out quickly.
Reaction: Confusion, Criticism & Marketing Chops
Social Media Backlash
- Many users responded with confusion and disbelief: “Who asked for this???”
“I’m calling 911.”
“Is everything okay?”
Some commenters speculated whether the design was tied to fetish wear.
Praise & Savvy Strategy
- Others defended the move as smart marketing, noting the buzz drives traffic to SKIMS’ site where customers may purchase regular items.
- Some supporters felt there’s creative liberty in novelty fashion, and viewed the line as a bold statement in self-expression.
- In her Instagram Stories, Kardashian herself called the product “insane.”
Broader Context & Brand Strategy
- SKIMS has built a reputation for provocative, conversation-driving products — from the Nipple Bra to the Face Wrap.
- This launch taps into a niche concept: merkins (pubic wigs), which has surfaced occasionally in avant-garde fashion circles.
- Whether this becomes a mainstream trend or remains a quirky novelty, it’s clear that SKIMS is leveraging shock, playfulness, and virality as part of its brand DNA.
