William Pierre Robert, a revered voice on Philadelphia’s airwaves and longtime WMMR radio personality, passed away at the age of 70. He was discovered dead in his Gladwyne home on Wednesday, though as of now, no foul play is suspected.
For more than four decades, Robert embodied the spirit of rock radio in the region. He joined WMMR in 1981 and became the station’s midday host, a position he held consistently until his death. His signature greeting — “Greetings, Citizens” — became inseparable from his on‑air identity.
Robert’s programs featured a mix of rock, alternative, and local artists. Among his regular segments were “Pierre’s Vinyl Cut” and “On This Day”, which offered musical depth and historical context to listeners. Beyond music, he was known for his generosity and community involvement — supporting causes like AIDS Walk Philly and “Pie in the Sky,” a fundraiser for MANNA.
Colleagues at the station remembered Robert as more than a DJ: a comforting presence whose voice became woven into the daily lives of listeners. Preston & Steve, fellow on‑air personalities, noted that his voice provided solace and familiarity across the city. Beasley Media Group, WMMR’s parent company, called him a “true radio icon” in its announcement.
Born William Pierre Robert in California, he began his radio career on the West Coast before relocating east. Over time, he became a fixture in Philadelphia’s music and cultural scene, earning a place on the Philadelphia Music Walk of Fame in 2019.
His death leaves a generational void in Philadelphia radio and the broader rock community. As tributes poured in from fans and musicians alike, the city mourns a voice that felt personal, warm, and deeply connected to the sounds of its streets.
